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“Using social media… is key to online businesses, and it’s key for us as well.” – Jenny Zhu on the role of social media in online education

While we were in Shanghai recently, we spoke with Jenny Zhu, co-founder at OpenLanguage, an online language learning platform. She told us about the particular insights she’s gained from her own experiences working in the adult foreign language education field, how she’s incorporated those insights into her own online venture, and her interpretation of the [...]

      If you’re a developer who is willing to go to the dark side to improve your app’s reviews, there may still be certain practices available to you despite efforts to clean up unethical behavior associated with app reviewing. Stealth marketing – which tries to hype products via blogs, social media and word [...]

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    The past couple of years have seen an increasing number of tech start-ups commencing operations with mobile-only strategies, but a recent study has indicated that the app sector is still failing to attract big money from a wide enough spectrum of users. The reality facing app developers today is that most people using [...]

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  Did you know that Facebook has more than 900 million users? Almost one-seventh of all the people on earth? Seems impossible, but apparently it’s true. In its continuing quest for world domination, Facebook has just announced that it’s opening its own “App Center”, where users will find apps from Draw Something to Spotify to [...]

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      Steve Jobs dismissed the idea as a waste of time, but rumors of a smaller iPad model just won’t go away. Unlike other stories of new products about to be released by Apple, the “iPad mini” whispers keep on returning. And these whispers got a whole lot louder last week with reports [...]

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    Microsoft has signalled its intention to become a major player in the app market with the news that the tech giant is to team up with Nokia in a joint initiative to create an AppCampus program at Finland’s Aalto University. The name of the game is to encourage aspiring app developers to create [...]

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    The past few months have shown that Google has succeeded in its quest to turn Android into the most popular operating system for smartphones, but as far as new applications go it’s a very different story. Developers of new apps still seem to be enamored by Apple’s operating system and the benefits it [...]

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  With more than half a million apps available at Apple’s App Store and no easy way to stand out from the crowd, finding the product you want has become a time-consuming endeavour. Light at the end of the tunnel appeared last week with the news that Apple has acquired app search engine Chomp, but [...]

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As part of our ongoing series of interviews with people making a difference in the education and technology fields, we spoke to Jeff Stay, president of Merge Mobile, Inc., which developed the popular ClickySticky and Freefall Spelling apps. Jeff spoke to SMATOOS about getting products out quickly, creating spin-offs of successful apps and finding an unexpected audience. [...]

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  As part of our ongoing series of interviews with people making a difference in the education and technology fields, we spoke to Theodore Gray, award-winning software developer, author and co-founder of Touch Press about The Elements: A Visual Exploration app and educational apps in general. Touch Press specializes in digital publishing and aims to create a [...]

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